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The Evolution of Product Testing in 2026: Trends and Opportunities

How product testing is evolving in 2026. New technologies, AI, video, blockchain: trends transforming the activity.

AR

Written by

Équipe Amazon Review

Amazon Strategy Experts

January 26, 202610 min read0 views
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Product Testing in 2026: What's Changing

The world of product testing is evolving rapidly. Here are the major trends shaping the activity in 2026 and beyond.

1. The Rise of Video Reviews

Major evolution

  • Video reviews surpass text
  • TikTok, Reels, Shorts dominate
  • Visual authenticity sought
  • Short format preferred

Impact for testers

  • Learn basic editing
  • Be comfortable on camera
  • Create engaging content
  • Multi-platform required

2. Artificial Intelligence

Brand side

  • Improved fake review detection
  • Automatic sentiment analysis
  • Optimized tester-product matching
  • Advanced personalization

👉 Prepare for the future with us - Our program evolves with trends to offer you the best opportunities!

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