Understanding FBA and FBM
Before choosing your logistics model, it's essential to understand what each option offers.
FBA: Fulfillment by Amazon
You send your products to Amazon warehouses. Amazon handles everything else.
FBM: Fulfillment by Merchant
You manage the entire logistics chain.
Detailed Comparison
Costs
FBA involves fulfillment fees, storage fees, and preparation fees. FBM involves warehouse, labor, packaging, and shipping costs.
Prime Eligibility
- FBA = Automatic Prime
- FBM = Seller Fulfilled Prime (strict conditions)
When to Choose FBA?
- Beginners
- Small/light products
- High volume
- Seasonal products
When to Choose FBM?
- Existing logistics
- Bulky products
- Customization needed
- Multi-channel
The Hybrid Model
Combine both for optimal results based on product type.
Conclusion
There's no universal answer. The best choice depends on your specific situation.