Guide to Paid Consumer Focus Groups
Consumer meetings (or focus groups) are among the best-paid activities in participatory marketing. Here's how to participate.
What is a Consumer Meeting?
Definition
A consumer meeting brings together 6 to 10 people to discuss a topic, product or service, led by a professional moderator.
Brand Objectives
- Understand consumer expectations
- Test concepts
- Refine products
- Validate ad campaigns
Available Formats
- In-person: At a research institute
- Video: Zoom, Teams, etc.
- Online: Asynchronous forum
- At home: In-situ testing
How Much Can You Earn?
Average Pay Scale
| Type | Duration | Pay | |------|----------|-----| | Standard meeting | 2h | €50-80 | | Premium meeting | 2-3h | €80-120 | | Specialized focus group | 2-3h | €100-150 |
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